The most successful business in the world are typically known better by their logos, rather than their official names. Everyone knows the big blue “f” for Facebook, the golden arches of McDonald’s, and the Nike “swoosh.” The growth of logo recognition is intimately tied to the growth of the business.
So, how does a business owner go about choosing the right logo? It’s possible that as a great logo aids a business’s growth, a bad logo can sabotage it. This isn’t a certainty, but choosing a logo is one of the most important decisions an entrepreneur can make.
Elements of Great Logo Design
In general, the better a logo can embody the entire scope of a business’s services and products in a simple design, the more recognizable it will be. Think about the Nike “swoosh.” It is inspired by the stories of a mythological god known for great feats of speed, strength, and resolve. Nike’s logo has become synonymous with athleticism, competition, and products that promote an active lifestyle. There is no region of the world where people do not recognize the “swoosh” as the universal symbol of athletic gear.
The simpler a logo, the more universal it will be for consumers. It can hint at the shape of a flagship product for sale, or be an innovative uncommon symbol that can be adopted by a new business. The creation of a logo is left purely to the business owner’s imagination, but it should have an endearing character, an easily reproduced shape, and a memorable color scheme.
Getting Logo Design and Creation Help
When a rough idea for a logo configuration is chosen, always show it to a professional who has a background in making a logo available to the consumer public. This means partnering with an experienced industrial, commercial, or graphic artist. Modern graphic artists use traditional and modern techniques and tools to make a rough logo sketch come to life.
Expert graphic design specialists will have backgrounds in many disciplines. Designers like Charles Lubbat located in Houston, TX are known for exquisite designs, but consider themselves multidisciplinary. Lubbat has degrees in both law, and graphic design. This allows him to inform business clients about the efficacy and legal applications regarding a logo. Of course, he can also produce a final logo model that is pleasing to the eye, and works well with what an entrepreneur had in mind.
Another wonderful aspect of working with an experienced graphic designer to choose the right logo, is media saturation. Many business only feature a logo on a building, or its letterhead. Modern graphic design tools however, can place a logo anywhere from webpage animations and television commercials, to clothing items, giveaway trinkets, car decals, and all manner of 3-D imagery.
In short, it is not as difficult to chose a company logo as one might think. Sketch several simple designs that relate to a core service and product, settle on key colors, then enlist the expertise of a professional graphic designer. The final step is to sit back and watch the brand grow.