How To Choose The Right Logo For Your Business

 

The most successful business in the world are typically known better by their logos, rather than their official names. Everyone knows the big blue “f” for Facebook, the golden arches of McDonald’s, and the Nike “swoosh.” The growth of logo recognition is intimately tied to the growth of the business.

So, how does a business owner go about choosing the right logo? It’s possible that as a great logo aids a business’s growth, a bad logo can sabotage it. This isn’t a certainty, but choosing a logo is one of the most important decisions an entrepreneur can make.

Elements of Great Logo Design

In general, the better a logo can embody the entire scope of a business’s services and products in a simple design, the more recognizable it will be. Think about the Nike “swoosh.” It is inspired by the stories of a mythological god known for great feats of speed, strength, and resolve. Nike’s logo has become synonymous with athleticism, competition, and products that promote an active lifestyle. There is no region of the world where people do not recognize the “swoosh” as the universal symbol of athletic gear.

The simpler a logo, the more universal it will be for consumers. It can hint at the shape of a flagship product for sale, or be an innovative uncommon symbol that can be adopted by a new business. The creation of a logo is left purely to the business owner’s imagination, but it should have an endearing character, an easily reproduced shape, and a memorable color scheme.

Getting Logo Design and Creation Help

When a rough idea for a logo configuration is chosen, always show it to a professional who has a background in making a logo available to the consumer public. This means partnering with an experienced industrial, commercial, or graphic artist. Modern graphic artists use traditional and modern techniques and tools to make a rough logo sketch come to life.

Expert graphic design specialists will have backgrounds in many disciplines. Designers like Charles Lubbat located in Houston, TX are known for exquisite designs, but consider themselves multidisciplinary. Lubbat has degrees in both law, and graphic design. This allows him to inform business clients about the efficacy and legal applications regarding a logo. Of course, he can also produce a final logo model that is pleasing to the eye, and works well with what an entrepreneur had in mind.

Another wonderful aspect of working with an experienced graphic designer to choose the right logo, is media saturation. Many business only feature a logo on a building, or its letterhead. Modern graphic design tools however, can place a logo anywhere from webpage animations and television commercials, to clothing items, giveaway trinkets, car decals, and all manner of 3-D imagery.

In short, it is not as difficult to chose a company logo as one might think. Sketch several simple designs that relate to a core service and product, settle on key colors, then enlist the expertise of a professional graphic designer. The final step is to sit back and watch the brand grow.

5 Tips on Building a Better Business Marketing Strategy for Your Company in 2017

The times are changing. It is no longer 1980 or 1995. We are now in 2017. Your business needs to reflect the changing times in your marketing. You cannot rely on the old methods anymore, as unfortunate and sad as that may be. Below, business marketing consultant Lewis Syring shares five ways to ensure your company succeeds in 2017.

1) You have to focus on the mobile applications. 90% of your business will be done via some sort of mobile device. Your strategy needs to cater to this. You cannot stay stuck in the brick and mortar way of life forever. It is not going to help.

There are lots of mobile apps to chose from. You should have no problem finding something that fits your business plan.

2) Using email is still a productive marketing tool. Many think it is too old school. It is not. More people are starting to discard their email tools. Their loss is your gain.

3) You need to increase your visuals. You need to increase your visibility. You will need more video content for this. More people are using videos to get their stuff out. Why do you think youtube is popular? It is a brilliant way to market yourself. Years ago, the Youtube thing was just starting out. Now it seems very commonplace. Use it. Video content is one tool that will never go out of style.

4) Blogging still counts in 2017. You may need to upgrade yours at some point unless you have already done it. Say you have already done this. Say your efforts have been met with mediocre attention at best. You will need to put more effort into this. You get what you put into it. Take your game to the next level. Do you not have the skills? Learn them. Bloggers tend to get more visibility. Take a page from those who are already doing it. There is a great deal of competition in the blogging world. Once you do rise above the rest of the crowd, then you will be a force to be reckoned with.

5) You need to get better with social media. Sorry. Do you want to get seen? You need to be on social media platforms more. Do you want to take your brand to the next level? You need to put yourself out there. Part of this includes being on social media pages.

Find something that fits your lifestyle. Some of you may not be into Facebook. Try something else. Try a platform that not a lot of people are utilizing. You can try Twitter. You can do Snapchat. There is Instagram. Get yourself out there. It is the only way to get your brand the attention it wants and deserves.