Chrissy-Weems

4 Tips For Women From Women Entrepreneurs

Women are sometimes stereotyped as individuals who always compared themselves to others. Whether it’s through jealousy, a desire for status or any other internal issue for that matter–women may be stuck in the stigma that they should always beat others in terms of their achievements or their appearance.

However, the recent generation is fast-evolving. Now, women are more inclined to empower others. As women gain more prominent positions in several business industries, there are leaders who want to share their insights on how to succeed in life.

4 Tips For Women From Women Entrepreneurs

Chrissy Weems is one of these women, who has successfully led her jewelry empire Origami Owl. In this post, she will be sharing her 5 insights that could help women succeed in business.

Understand that everybody’s pace is different

You may often find yourself comparing to a friend in social media who got her dream job or business, got married, or started something that’s truly inspiring. Good for them, right? And while you may be tempted to sulk about your own progress, this should not be so.

Remember that everyone develops their own pace. A lot of women, like the current President of Cinnabon named Kat Cole, had her own time and pace before she ranked at the top. This is the same for every woman out there who wishes to succeed. It is not about how fast or how slow you go, it is about the direction that you’re pursuing.

Find the common ground between your passion and the market’s need

Another business advice from Origami Owl CEO Chrissy Weems is the importance of finding the intersection between your passion and the market’s need. When she started her business, she knew that women wanted something sentimental that they can display as a form of jewelry. Women loved symbolic things, and Chrissy loved to make jewelry. She combined her passion to make handmade jewelry and the desire of her market, and this is what made her company successful.

If you pursue just passion without proper research of your market, you may end up failing because of the lack of demand. If you pursue simply out of demand, you may lose interest in your business entirely, and lack the motivation because it simply isn’t your passion. Finding a common ground between passion and need answers to this problem.

Learn from other women

The women who succeed in life and business are not those who already know everything, but those who are willing to learn. The importance of teachability is always highlighted for success in business. This is because entrepreneurship is always evolving, especially at this time where technology is always changing the way industries work.

It is important to read books, listen to podcasts, watch videos, and learn from the women who are already succeeding. By receiving mentorship or getting insights from them, you can understand what works and you can apply these strategies in your own plans.

Find a purpose with your pursuits

To find meaning in your work and your other endeavors, it is important to always merge it with a significant cause in your life. Do you support people with needs? There are ways where you can find fulfillment in what you do because you get to help others who cannot help themselves. A lot of people in this world try to get into business without considering the importance of helping others, and they have always wondered what is that one thing that’s missing.

Being able to find a good purpose with your pursuits motivates you to better yourself whatever occupation you may have.

Women do not need to always compete fiercely to be the best–it’s not about bringing each other down anymore. Women now can truly succeed by helping fellow women, and helping causes which they are advocates of.

How To Choose The Right Logo For Your Business

 

The most successful business in the world are typically known better by their logos, rather than their official names. Everyone knows the big blue “f” for Facebook, the golden arches of McDonald’s, and the Nike “swoosh.” The growth of logo recognition is intimately tied to the growth of the business.

So, how does a business owner go about choosing the right logo? It’s possible that as a great logo aids a business’s growth, a bad logo can sabotage it. This isn’t a certainty, but choosing a logo is one of the most important decisions an entrepreneur can make.

Elements of Great Logo Design

In general, the better a logo can embody the entire scope of a business’s services and products in a simple design, the more recognizable it will be. Think about the Nike “swoosh.” It is inspired by the stories of a mythological god known for great feats of speed, strength, and resolve. Nike’s logo has become synonymous with athleticism, competition, and products that promote an active lifestyle. There is no region of the world where people do not recognize the “swoosh” as the universal symbol of athletic gear.

The simpler a logo, the more universal it will be for consumers. It can hint at the shape of a flagship product for sale, or be an innovative uncommon symbol that can be adopted by a new business. The creation of a logo is left purely to the business owner’s imagination, but it should have an endearing character, an easily reproduced shape, and a memorable color scheme.

Getting Logo Design and Creation Help

When a rough idea for a logo configuration is chosen, always show it to a professional who has a background in making a logo available to the consumer public. This means partnering with an experienced industrial, commercial, or graphic artist. Modern graphic artists use traditional and modern techniques and tools to make a rough logo sketch come to life.

Expert graphic design specialists will have backgrounds in many disciplines, but consider themselves multidisciplinary. For example, they may have a degree in both law, and graphic design. This allows them to inform business clients about the efficacy and legal applications regarding a logo. Of course, they can also produce a final logo model that is pleasing to the eye, and works well with what an entrepreneur had in mind.

Another wonderful aspect of working with an experienced graphic designer to choose the right logo, is media saturation. Many business only feature a logo on a building, or its letterhead. Modern graphic design tools however, can place a logo anywhere from webpage animations and television commercials, to clothing items, giveaway trinkets, car decals, and all manner of 3-D imagery.

In short, it is not as difficult to chose a company logo as one might think. Sketch several simple designs that relate to a core service and product, settle on key colors, then enlist the expertise of a professional graphic designer. The final step is to sit back and watch the brand grow.