Chrissy-Weems

4 Tips For Women From Women Entrepreneurs

Women are sometimes stereotyped as individuals who always compared themselves to others. Whether it’s through jealousy, a desire for status or any other internal issue for that matter–women may be stuck in the stigma that they should always beat others in terms of their achievements or their appearance.

However, the recent generation is fast-evolving. Now, women are more inclined to empower others. As women gain more prominent positions in several business industries, there are leaders who want to share their insights on how to succeed in life.

4 Tips For Women From Women Entrepreneurs

Chrissy Weems is one of these women, who has successfully led her jewelry empire Origami Owl. In this post, she will be sharing her 5 insights that could help women succeed in business.

Understand that everybody’s pace is different

You may often find yourself comparing to a friend in social media who got her dream job or business, got married, or started something that’s truly inspiring. Good for them, right? And while you may be tempted to sulk about your own progress, this should not be so.

Remember that everyone develops their own pace. A lot of women, like the current President of Cinnabon named Kat Cole, had her own time and pace before she ranked at the top. This is the same for every woman out there who wishes to succeed. It is not about how fast or how slow you go, it is about the direction that you’re pursuing.

Find the common ground between your passion and the market’s need

Another business advice from Origami Owl CEO Chrissy Weems is the importance of finding the intersection between your passion and the market’s need. When she started her business, she knew that women wanted something sentimental that they can display as a form of jewelry. Women loved symbolic things, and Chrissy loved to make jewelry. She combined her passion to make handmade jewelry and the desire of her market, and this is what made her company successful.

If you pursue just passion without proper research of your market, you may end up failing because of the lack of demand. If you pursue simply out of demand, you may lose interest in your business entirely, and lack the motivation because it simply isn’t your passion. Finding a common ground between passion and need answers to this problem.

Learn from other women

The women who succeed in life and business are not those who already know everything, but those who are willing to learn. The importance of teachability is always highlighted for success in business. This is because entrepreneurship is always evolving, especially at this time where technology is always changing the way industries work.

It is important to read books, listen to podcasts, watch videos, and learn from the women who are already succeeding. By receiving mentorship or getting insights from them, you can understand what works and you can apply these strategies in your own plans.

Find a purpose with your pursuits

To find meaning in your work and your other endeavors, it is important to always merge it with a significant cause in your life. Do you support people with needs? There are ways where you can find fulfillment in what you do because you get to help others who cannot help themselves. A lot of people in this world try to get into business without considering the importance of helping others, and they have always wondered what is that one thing that’s missing.

Being able to find a good purpose with your pursuits motivates you to better yourself whatever occupation you may have.

Women do not need to always compete fiercely to be the best–it’s not about bringing each other down anymore. Women now can truly succeed by helping fellow women, and helping causes which they are advocates of.

What To Know Before Starting An Online Store

 

Chrissy Weems believes that it is really easy to start an online store. If you find someone trying to charge you thousands of dollars to install an eCommerce solution to your online store, walk away from them. The tough parts of the online store are how your website is ranked when performing a search on the internet, getting customers to purchase things after visiting your website and keeping them coming back for more.

We are going to look at five things that Chrissy Weems agrees that you should consider before you start your online store.

Select your system with caution

You should stay away from specialized solutions that are custom made and are built using old-fashioned code. Go for a popular system that is well supported, produces really user-friendly and stunning online shops, and there is a community behind it. To avoid even interacting with a code, use a hosted platform to get a subscription to plans that start from approximately $30 a month e.g Shopify. Alternatively, if you want to have full control over the code of the website, you can use WordPress which also uses popular eCommerce plugins or some dedicated eCommerce solutions.

Optimize repeatedly

A slow loading page means that you are going to lose customers very fast. If you have opted for a hosted solution like Shopify and you experience slow loading pages, there is nothing much you can do; but if you are using a self-hosted system like WordPress, you can optimize the load speed of the page.

Stand Out

If you are not producing your own products, you are most likely using the manufacturer’s product feeds, descriptions and photographs; this is a terrible idea. Your online store will be the same as hundreds of other online stores who get their products from the same manufacturer.

Start off by rewriting the product descriptions and have your own personal touch on them. Take images of the products on your own from different angles.

Be aware of your competitors

This point applies to all websites including the eCommerce websites. Take a keyword you are hoping to establish your website in and search for it. If the results that come up are outdated and not well designed, then you are on a trajectory to success in that niche. Although you have a good stepping stone, you should consider how to be better in case someone else comes into your space.

If you discover that the search results produce sites that are well designed, and they are doing well, you need to come up with a way you can compete with them. What difference will you offer your clients that your competitors are not offering?

Selling is never enough

The option of shopping online is a great fabric that consumers can decide to go to any website anywhere in the world. Unless the price is the competitive factor, your site has to be more than an online shop because it is virtually impossible to set up a shop without any cost and stand out by undercutting. For established customer brands, they can charge premiums for their services because their customer base trusts them and their customers turn to them for their needs.

SEO is key

Bloggers have things somewhat easy. They can develop unique content and it works for them. But when it comes to eCommerce sites, it does not work that way because it is vulnerable to issues of SEO, and most of the online stores struggle after Google add changes in their algorithms. Why is it so?

  • Products that are in different categories create URL’s that are similar; ensure that you use rel-canonical
  • Variants of products like color or size can create new URL’s that have effective duplicate content. Ensure that you canonicalize them to the main page of the product
  • Descriptions of products are usually short which can lead to low-quality page content because there is small content on a page
  • Categories of products span different pages and multiple products